THE STORY BEHIND RACK ADDIK...
KELLY DEMPSEY is a self-taught fashion designer following her innate eclectic design instincts and shortly after landing runner-up on Season 14 of “Project Runway," she launched Rack Addik. As the founder and creative force behind the brand, Kelly implements the importance of "marching to your own beat" and daily self assurance; in turn pushing her unconventional theory of fashion to all new levels.
Dempsey embraces fashion as a creative outlet, and as a child, her mother ran a handmade craft store out of their home in Massachusetts. Kelly spent countless hours watching her mother create anything from wind-chimes made from forks, to hand sewn bags. After growing up and being ridiculed for her beloved thrift store finds, Kelly felt a deep desire to make her own clothing at a young age.
Today, Rack Addik stands strong in celebrating everyones own individual imagination. A product of a creative space, Kelly's knack for design has quickly made a name for herself throughout the industry.
'Good Morning America' Unconventional Design Challenge
Cover and Look Book Photographer- Dana Tarr Photography, Richard Bertone
Product Photography- Philip Lund, Apex Visuals, Luvia Garcia